Edgewater Case Study

Single Family, Master Planned Community

The Challenge

Edgewater is a master planned community outside of the Charlotte area in Lancaster South Carolina. This community wasn't really on the map, no one knew about it, and without compelling marketing sales weren't the easiest to come by. We needed to develop an end to end solution that would get people aware of the community & interested enough to fill out a lead form and make the drive to see everything Edgewater had to offer. It wasn't easy, but we saw the amazing potential this community had to offer & knew the exact tactics we needed to show the market this was the real deal.

The Custom Built Solution

The overall tactics & strategies we deployed to get results

Original Photography
Videography & Ad Production

We shot model home photography, videography & 3D tours for all available floor plans. We also created a community commercial which we turned into our primary ad campaign.

Custom Landing Page

We helped build a custom landing page for the community that is converting traffic at a 5% rate! This community needed a strong location to send all interested buyers and turn them into quality leads

Targeted Digital Advertising:
Google, Meta, Youtube

We helped build and run a high performance omni-channel ad campaign to target in & out of state buyers to drive leads to the community

The Results

🚀 From Relatively Obscure To The Fastest Selling Community In The Region

🚀 Average Video Ads Click Through Rate Of 2.3%

🚀 Average Cost Per Lead Brought From Over $100 Down To $12.53

🚀 The machine has been built: these funnels continue to perform at a high level delivering consistent leads & sales every single month to this rapidly growing community